About Other Side
Our Approach
Our mission to help smart leaders overcome the hurdle between knowing and asking.
We help transform how Australians interact when faced with day-to-day conversations, as well as complex negotiations – from the living room, into the classroom, and in the boardroom.
Relationship-Focused ▸ Practical Frameworks ▸ 10+ Years Experience ▸ Australian Innovation
Having important conversations can feel like an emotional tightrope when you’re worried about protecting relationships you’ve worked hard to build.
We believe everyone deserves to know how to ask for what they want, without fear. That’s why we created The Other Side Way – a uniquely Australian methodology that transforms how leaders approach the conversations that matter most.
Our proven approach translating insights from high-stakes negotiations into practical frameworks that support you approach everyday leadership conversations with confidence.
It’s not about becoming an aggressive ‘gun-slinger’ or being combative.
We help capable leaders ask as themselves, approaching important conversations calmly and authentically.
Working with leadership teams across Australia, we’ve helped organisations transform their approach, making them less about confrontation and more about confidently securing good outcomes while strengthening relationships.
Ready to overcome the hurdle between knowing and asking?
BRANDS WE’VE WORKED WITH – logo carousel
What Clients Say
“Our team used to struggle with meeting deadlines that relied on other departments delivering on time. With this training, we’re all clear on how we can rally everyone to deliver on time.”
Alison, Department Lead, Major Retailer
“I knew our margins were being eroded but didn’t know how to change it. Now we’re transparent about our fees, and have increased our profits, without losing any clients!”
Anna, Creative Consultancy Owner
“We now have ways to say yes or no to the right opportunities, and people get a consistent response no matter who they ask.”
Arlette, Team Lead, Engineering Services
At Other Side we value: Empathy, Curiosity, Practicality, Process, Fairness
Sam Trattles
CEO-Founder ▸ Strategic Negotiator ▸ Author ▸ Speaker ▸ Facilitator
Sam Trattles is the driving force behind Other Side, where we help smart Australian leaders overcome the hurdle between knowing and asking – transforming how they approach key conversations in the classroom, the living room, and in the boardroom.
With a distinguished corporate background, Sam held senior leadership roles in marketing and sponsorships across multiple industries including business, sport, music, the arts and for-purpose organisations in Australia and the UK.
Sam has negotiated over $575M worth of deals, cementing her as a sought-after authority in the field of strategic negotiation and relationship-focused communication.
She’s the author of two bestselling books, “I Love Negotiating” and “Negotiate Your Worth”, practical guides to negotiating better outcomes in work and life.
Sam created The Other Side Way Methodology because she discovered that smart leaders don’t struggle with clarity – they struggle with confidently asking for what they want without seeming pushy or aggressive.
Sam is not just a negotiator, she’s a catalyst for change, she’s on a mission is to see negotiation skills included in the national school curriculum, and to empower all Australians to confidently ask for what they want, need and deserve in any situation.
What Clients Say About Sam
“Before working with Sam I was overwhelmed (and frustrated) by the number of people I had to influence every day, and how to achieve project success while maintaining any sort of work-life balance. It feels like a different world now, thank you!”
Jess, Government Department Head, Construction
“Thanks to Sam I came out of the negotiating with more than double as much as I would have without her, AND greater confidence to do it again and again.”
Nicole, Business Consultant
“The lawyers had failed, the mediators had failed, but in working with Sam we got the deal done, amazing.”
Renee, Private Investor